Project Roles

· Language Clarification

PIAM x MTA

· Scriptwriting

Most Malaysians have little awareness of Actual Total Loss (ATL) and Beyond Economic Repair (BER) vehicles, leaving them vulnerable to poor insurance choices or unsafe secondhand purchases.

We created a consumer education campaign that broke down complex insurance terms into simple, relatable content. This included a video series with PIAM and MTA CEOs, supported by articles and infographics.

I scripted and developed the myth-busting video series, crafted consumer-friendly articles, and shaped the messaging to simplify jargon while keeping it credible.

The campaign equipped Malaysians with the knowledge to better protect themselves when buying cars and built stronger trust in the industry by turning technical language into clear, accessible information.

Reference: Instagram | Official Link 1 | Official Link 2 | Official Link 3

· Fake Or Real: Understand Your Total Loss Coverage

· Campaign Treatments