About Yvonne Ng
Yvonne Ng is a results-driven copywriting expert with experience in creative messaging, brand storytelling, and content strategy across digital, ATL, and BTL channels. An award-winning creative contributor with a foundation in journalism and advertising, Yvonne blends strategic positioning with trend-responsive content to deliver work that is both relevant and enduring.
Your Story, Perfectly Told
Core Skills and Expertise
Proficient in developing full-funnel content, social media strategy, and campaign positioning. Skilled in cross-functional collaboration with design, strategy, and account teams to ensure cohesive execution across platforms.
Experienced in client and account management, creative direction, and campaign development, consistently delivering measurable impact in competitive markets.
Achievements
MSA Awards 2023 – Best Use of Mobile, Interactive & Immersive Experience (CLEAR Men)
Malaysian Digital Association – Silver, Best Use of Video (Converse)
Work Philosophy
Balancing Creativity
Ensuring every campaign is not only visually engaging but also aligned with measurable business goals.
Collaboration & Adaptability
Emphasis on teamwork and cross-functional integration ensures that content not only reflects brand identity but also resonates with target audiences.
Frequently Asked Questions
What makes you stand out as a collaborator?
A mix of empathy, clear communication, and curiosity, working alongside strategy, design, and accounts to align creativity with brand goals.
What’s something people often misunderstand about copywriting?
That it’s just about clever words. Great copy is about insight, structure, and aligning with business goals.
Coffee or tea while working?
Coffee for the brainstorm, tea for the fine-tuning.
How do you handle last-minute changes and briefs?
By staying aligned with the bigger picture. When priorities shift, the first step is clarifying objectives, then adjusting the message without losing sight of strategy or deadlines.