Project Roles
· Campaign Theme Ideation
Eurobio
· Content Directions
In a crowded supplements market, Eurobio needed to stand out and move beyond generic health claims.
We created the campaign theme “For The Future You,” positioning Eurobio as a long-term health partner. The narrative spanned life stages and challenges, making the brand relatable to everyday needs.
I developed the creative messaging framework, coining the theme and shaping content pillars that worked across multiple products and platforms.
The campaign reframed Eurobio as a partner in lifelong wellness, strengthening brand relevance and providing a versatile platform for ongoing storytelling.
· For The Future You
· Lead Message Strategies