Etiqa

· Narrative Lead

Insurance is perceived as complex and agent-reliant. Etiqa needed to reposition its e-Channel as simple, direct and personalised.

We showed how with just a click, life bends to your choices, echoing how insurance should be: instant, simple, in your hands.

I led the campaign narrative and coined the tagline, then wrote scripts that translated the idea into a short film and social assets.

The narrative guided all campaign assets, leading to stronger alignment across digital channels.

· Up to YOU!

· Script & Storyline